Primary form
The basic logo version appears in red and black.
Księga znaku – brandbook ENG
Brand identity guidelines
Brandbook
EINPARTS Automotive
Guidelines for the use of the logo, color palette and proper brand presentation
of EINPARTS Automotive in print and digital materials.
01
Logo – primary version
The EINPARTS Automotive logo is used exclusively in a horizontal layout.
A characteristic element of the mark are the “eyebrows”, inspired by vehicle lighting.
Key rules
- Use only the full horizontal layout.
- Do not change proportions.
- Do not modify the logo structure.
- Do not use random colors.
02
Logo – color versions
The logo may be used on contrasting, red or black backgrounds,
in appropriate color combinations.
Primary version
Red + black on light background.
Dark background version
White + red on black or very dark background.
Contrast version
White + black on contrasting background.
03
Logo proportions
The logo must always be used in its original proportions.
It must not be stretched or distorted.
Proportion layout
Rule
The logo must always be used in its original proportions,
without vertical or horizontal distortion.
04
Brand colors
The official brand palette is based on red and black.
Below is the primary color specification.
Brand red
- CMYK: 0 / 97 / 92 / 11
- RGB: 227 / 6 / 19
- RAL: 3028
- HSL: 356 / 95 / 46
- HEX: #E30613
Brand white
- CMYK: 0 / 0 / 0 / 0
- RGB: 255 / 255 / 255
- RAL: 9016
- HSL: 0 / 0 / 100
- HEX: #FFFFFF
Brand black
- CMYK: 0 / 0 / 7 / 89
- RGB: 29 / 29 / 27
- RAL: 9017
- HSL: 60 / 4 / 11
- HEX: #1D1D1B
05
Clear space
Clear space is the area around the logo that must remain free
of other graphic or text elements.
Clear space rule
The clear space equals the height of the word
AUTOMOTIVE around the entire logo.
Why it matters
- maintains readability of the logo,
- prevents visual clutter,
- ensures consistent brand usage.
06
Minimum logo size
The minimum height of the logo is 8 mm. Smaller sizes
reduce readability and should not be used.
Minimum size
Practical tip
In digital materials, ensure not only minimum size but also proper
contrast and spacing around the logo.
07
Logo – monochrome versions
In black and white versions, only white on dark background
or black on light background is allowed. Grey shades are not permitted.
Correct usage
Not allowed
Use of grey shades, reduced contrast or random mixing
of monochrome variants is not allowed.
saturation ≥ 20%
±40%
±60%
≤80%
08
Background usage
In the color version, the logo may only be used on solid
white, red or black backgrounds. Non-uniform backgrounds are not allowed.
Allowed backgrounds
White background
Red background
Black background
Not allowed
09
Incorrect logo usage
The logo must not be modified in terms of proportions or colors.
It should only be used as defined in this brandbook.
Allowed usage
- original proportions,
- official color palette,
- correct background usage,
- proper clear space.
Not allowed
- stretching vertically or horizontally,
- changing colors,
- using grey shades,
- placing on uncontrolled backgrounds.
Incorrect proportion modification
Horizontal stretching
Vertical stretching
Distorted proportions
10
Incorrect color modification
The logo may only be used in the colors defined in this brandbook.
Any modification of colors is not allowed.
The logo may only be used in the defined color variants.
Free color modifications are not permitted.
Download
Download the brandbook in PDF format
The full EINPARTS Automotive brandbook is also available
in PDF format.
